This 50′s illustration by Ferelith Eccles Williams comes from a book called the The Musical Umbrella. We were going to write something intelligent about modernist illustration and then decided to let the image do the talking.
We are in vintage land today, researching supermarkets of the 60′s and 70′s and enjoying photos of vegetable displays stacked in a section called ‘The Market Garden’ and pyramids of 10oz cans of processed peas at 6p.
If you spend too long in vintage land the edges between the past and the present begin to blur. Goffin and King wrote about the simplicity of the past in Goin’ Back, from the perspective of relationships rather than super market shopping but it really doesn’t matter. The past seems better, less complicated, crisper, easier to comprehend. We are not blind to a nostalgia for a past that has never been but we are rather enjoying ourselves spending a freezing cold day drinking tea, designing and making………… and shopping in the 60′s and 70′s British high street.
A credit for the supermarket pic will follow.
Goin’ Back Lyrics (gerry goffin & carole king) I think I’m goin’ back To the things I learned so well In my youth I think I’m returning to Those days When I was young enough To know the truth Now there are no games To only pass the time No more colouring books No christmas bells to chime But thinking young And growing older Is no sin And I can play The game of life to win I can recall the time When I wasn’t ashamed To reach out to a friend And now I think I’ve got A lot more than A skipping rope to lend Now there’s more to do Than watch my sailboat glide And everyday can be My magic carpet ride And I can play hide and seek with my fears And live my days instead of counting my years Let everyone debate the true reality I’d rather see the world the way it used to be A little bit of freedom’s All we lack So catch me if you can I’m goin’ back